As a beauty writer, I know a good deal when I see one, and this Color Wow Dream Coat Amazon Prime Day beauty deal is by far the best I've seen all day. Not least because it discounts one of the most viral and celeb-adored products on the market (which also happens to be a favourite of Chris Appleton, none other than Kim K's personal hairstylist).
That's right: the Color Wow Dream Coat Supernatural Spray just dropped to its lowest price ever (!), courtesy of Amazon Prime Big Deal Days. To reiterate, this deal will save you a whopping 35%, making the overall price as low as £17 (yes, really). These kind of price drops are only usually around during Black Friday.
There are few beauty products that reach the same cult status as Color Wow Dream Coat. Since its launch in 2017, the spray-on treatment has gained an army of celebrity advocates and avid beauty fans, all of whom rely on the myriad of benefits it provides, from smoothing flyaways to heat protection.
Color Wow Dream Coat Supernatural Spray: £27, £17.49, Amazon
Color Wow Dream Coat Supernatural SprayOne example? Celebrity hair stylist, Kendall Dorsey, let slip the story behind working with Rihanna to GLAMOUR. “She hired me again after working with her before and she said ‘where’s that silver bottle you used on me the last time?'" he laughed. "It was the Color Wow Dream Coat,” he explained. “She said ‘you know that’s why I hired you right? That stuff was amazing.'” And, while his appointment into Rihanna's glam navy has even more to do with his crazy styling skills, he credits using the right products with giving his clients the look they want.
Celebrity hair stylist, Chris Appleton is in agreement. Alongside creating looks for his high profile clients, Kim Kardashian, Jennifer Lopez and Dua Lipa, he's Global Creative Director at Color Wow and regularly posts videos on how he uses the products to create his famous hair looks. In one viral video, which has over 15.7million views, Chris shows viewers how the Dream Coat is able to completely waterproof the hair, meaning it becomes immune to frizz caused by rain or humidity.
“Here I have some moisture droplets, this is going to act like moisture that usually makes the hair frizzy," he says. "Watch what happens when I put the water droplets on the hair. They literally bead off the hair so you can see, they're literally rolling off the hair. No more frizz, no more humidity, I've got your back. It's literally by using this one product; Color Wow Dream Coat.”
Chris saturated his model's towel-dried hair with the spray from root to tip and blow dried it into the hair. “Dream Coat literally changes the texture of the hair,” he explains. “Look how shiny it is! Honestly, it's pretty wow."
Dream Coat's transformative powers are all thanks to its innovative invisible polymer technology, which compresses, tightens and seals each individual strand of hair to create a foolproof 'humidity guard'. This ground-breaking technology is activated when heat is applied, for example with a hair dryer, and the smoothing effects last up to four washes, making it a year-round, time-saving essential.
As if that wasn't good enough, due to the weightless formula, it's impossible to overload the hair, meaning you'll never experience any kind of sticky or residue that weighs hair down. This comes as great news for anyone with thin or fine hair who finds smoothing sprays and serums have a tendency to weigh the hair down and make it look flat, or those of us with oily roots who tend to avoid styling products for fear of making hair look greasy.
After Chris posted his video (along with shoppers searching for a solution to heat-wave humidity hair), beauty retailer Justmylook saw demand for the Color Wow Dreamcoat Spray spike by over 115%.
And you don't have to be a celebrity stylist to see results, Dream Coat has hundreds of 5-star reviews on Amazon written by very happy shoppers, who are hailing the spray as a 'miracle product' for shielding their hair from the summer heat and humidity.
"The effect is soft, shiny hair with glass-like reflections," one happy customer wrote. “Not only that, but when a hot flush hits and I find myself with damp hair, once it dries out again, it simply falls back into place. No frizz or curls whatsoever.”
"I live in the South. Here, Alabama football reigns supreme and the only thing higher than an Alabama football score is the humidity. It is relentless and unforgiving. I can have a beautiful blowout, walk outside, and see all of my work frizz out within a matter of minutes. In short, this product is AMAZING!," a third shopper enthused.
But, the brand decided to go one better to ensure the results lasted the distance for ultra dry and ultra coarse hair. Founder Gail Federici explained, how her chronically dehydrated hair looked amazing using OG Dream Coat for the majority of the time, but in crazy humidity, it would start to unravel. “I wanted something that could beat the highest humidity for even very dehydrated hair like mine,” she said. So the brand's head of R&D, Dr Joe Cincotta, worked on the Extra Strength rendition. Very dry hair acts like a magnet to moisture, Joe explained. Hair that's lacking moisture literally pulls external hydration in from the air around it, so if your strands are very dry, at some point the environment will breakthrough the waterproof seal created by Dream Coat," he said. The key with Dream Coat Extra Strength was to first boost hydration within the strands and then seal it shut, which took a few years to get right, but we're here.
We've tried the original for ourselves and we're sold. In fact, here's Chris himself teaching us how to create glass hair using Dream Coat so you can see it in action…
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